November 6, 2009

Eurotunnel Adopts Amadeus Fluid Pricing

Amadeus has announced that Eurotunnel, the group that manages the Channel Tunnel link between France and Great Britain, has successfully implemented its Fluid Pricing feature to drive increased revenues. Implementation of the solution was completed on time in February 2009. The Fluid Pricing solution, a new component of Amadeus’ industry-leading RMS system, provides sophisticated information necessary to automatically and dynamically price inventory within the Central Reservation System. Eurotunnel also benefits from being able to simulate multiple scenarios for future price and market demand relationships in order to better set pricing policies that guide future decisions. Six months after Eurotunnel implemented the Amadeus Fluid Pricing solution, their car yield revenue increased by 2 percent. For more information, visit www.amadeus.com .